How to Start E-commerce Business from Scratch: Be your own Boss


 Starting an Ecommerce business from scratch is not easy.  All types of start your online store needs to pay attention to further progress. You must take everything into account for E-commerce business success. here you find initial points to setting up an ecommerce business

  • What is your business model?
  • How many products you are offering to the customers
  • What is your targeted market?
  • Which strategy do you want to adopt to push sales (paid social marketing, PPC, SEO, Email marketing etc?) 
  • How much you are engaged in your business and loyal to the customers. 

start your online store

Once you have chosen the products and make research on the competitors. it has become easy to start your online store. There are a large number of  templates available to start with and integrate the e-commerce platform.Choose your theme that suits your targeted audience. Choosing  a good business name, so the people can easily memorise the name. The name is easily pronounced on people’s tongues. As far as a logo is concerned, it  must be creative and colourful as you want it to be. Keep a close eye between the profit and money spend on E-commerce marketing 

  • Stick to one and two font colours 
  • Keep the UI (user interface)  simple and clutter free 
  • Stick to the minimalistic design without flashy ads 
  • Make it easy for customers to find what they find 

Target the market and pamper it: 

  • Make keyword research to find the most frequent search that is not ranked well. you can search by using the google keyword planner.
  • Take competitor analysis and pick out their deficiencies, create a product and service list that win the market
  • Listen to the customer’s voice by reading the online reviews and survey forums. 

Catchy content 

  •  Create a compelling headline about the computer and mobile parts and arouse the attention of users. 
  • Point out the problem and provide the solution to the customers 
  • Display customer testimonials to win the trust of new customers.
  • Give different offers to make their products buy 
  • Create a sense of urgency via an appropriate call to action 

Adopt an SEO strategy

The proper SEO reaches its targeted audience, the organic SEO can earn you from everywhere from 80% to 90% higher click rates. The present-day business ventures of Amazon, eBay, Airbnb, and several others are reliant on SEO. 

  • SEO gives the online presence
  • Make yourself easily available to customer-targeted groups. 
  •  The free organic sales convert into the sale 

The SEO tactics deployed on small, large, and medium-scale businesses. You will have to spend time setting the permalinks, and tweaking headings and guest posts.

Embrace influencer marketing 

 Influencer marketing is the quickest way to build trust customer engagement and brand image. influencer marketing is a type of social  media marketing, in which endorsement and products are mentioned by the influencer, who engage in social following 

Become social to sell more 

You cannot ignore the social commerce domain. You can sell out clothes and jewelry, mobile phone accessories, and parts.  The practice of selling through Facebook, Instagram, Twitter, Pinterest, etc. 

Keep an eye on KPI:

KPIs ( key performance indicator) shows that how your business is doing, it can be measured on the specific week, month, quarter of a year, business is heading in the right direction, what corrective action needs to be taken for improving the sales and profitability. Some key performance indicators may include web traffic, average time spent on the website, conversion rate, and referral sources, return rate and average order value.

Check security threats: 

Every online business has security threats, an online business may also be prone to cyber-attacks.  The right foot is to ramp up the security goes live and well protected from the security threats. Http encryption SSL certificate will ensure that every single byte of data shared between the server and web browser is secure from the hacker attacks. SSL certificate will render your business with plausible profits of search engine cases, enhance the customer trust and boost the conversion rate. 

Things work with greater idea:

Great things are achieved with the idea. The idea is followed by a plan. The plan is broken into the goals. The goals are followed by the actions. The set of definite actions reach the goal of E commerce success. There is still more need to work out to keep the business competitive. 

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