The digital marketers can use the Primary marketing strategy just like the things are shown in the trade shops. Digital marketing channels provide the booking space, print the marketing material, funding for the travels and entertain the clients. The company spent a big buck on a large number of buyers.
The apparel wholesalers don’t typically devote an equal amount of the money and make efforts for online marketing. On the exhibition or the trade show, the products are shown. Marketing online just exposes the products and thousands of potential customers come for buying purposes. It is called the manufacturer’s mentality.
In online marketing, you can just take the order, you can just obtain the orders for the manufacturing products. There are many wholesalers and manufacturers’ view online marketing as a gamble. They spend the money and wait for the results. Most of the time, the results are unsatisfactory.
The manufacturers don’t invest in the consultant, tools, top talent and other resources. If you are not ready to choose that way, I recently started apparel from zero sales and converted to hundreds and thousands. It is a simple strategy with the seven components.
High converting website:
It is told by the fashion wholesalers that they spend tons of money on per click ads with significant results. The problem was the high bounce rate on the home page, and there are few customer’s registration. It matters a lot what kind of the business you are doing what the retailer would buy from it, new visitors and potential customers
- Convey the clear and dominated message that explains the website
- Treat the primary home page as a banner and closet display at the trade show.
- Use consistent colours and images
- Use traditional and readable fonts, not go with trendy and old fashioned.
- Pay close attention to photography. It is considered the primary selling tool, the main prospect is that not to touch the product,
- The site emphasis on the compelling content
- The About US page explains what a company can do for the customers
- A FAQ section is used for the selling prospect. It is commonly addressed by common buyer questions.
Testimonials are used for the selling too, explaining the company top benefits. The important aspect of the high converting website. The company offers the right products according to retailers wants and needs.
Search Engine Optimization
Search engine optimization (SEO) is critical. The people just do not know how to do it. You can search out the keywords on Google and make an analysis of the organic results, why are companies on the first page. The client asked, why the site is not ranking on the first page
Google ad sense :
If you do not have the employee, consultancy or run the agency on the pay per click. You can use Google AdWords. Do not spend on Google ads without the keywords. You can start slow with the low budget.
Do not need to advertise worldwide, you can target the specific city or state to test the results. If you are a fashion wholesaler clothing, accessories, handbags and cosmetics. Most customers come from the five states, taxes, Florida, California, Georgia, and Illinois.
Email marketing is the best source to communicate with people. 40 % of the sales come from email marketing. The open rate exceeds 25%. You can use the space to address the company benefits, promotions and anything, that help the company to stand out.
Social media is a huge platform to connect with people. Content creation and content promotion are the equal part of social media marketing, create compelling content, make guides, fashion tips, generate leads and promote. Social media platforms are the best for the fashion wholesale
- YouTube is the second search engine
- Pinterest is very popular search engine and social network
- Most retail businessmen have Instagram accounts and generate a visual effect.
- Facebook is targeted with typically engaged members.
Influencer marketing is working the same for the wholesalers for retail companies. In my experience, influencers for wholesalers are more professional and cater to business. The tips make more approachable.
The groups of Facebook put more influence. Working with the owners can be more effective and all the members are engaged. YouTube channels can generate more traffic. on the other side , LinkedIn influencers are more effectively work.
Fashion wholesalers ask to join the online marketplace. The answer is always taken in the form of “ yes”. The wholesale marketplace has a tremendous opportunity for growth. Each marketplace has own buyer niche,
The wholesale marketplaces typically offer the advertising options, it may include the dedicated emails.
The wholesale market place is willing to invest time in updating the collection and adding the new items. If you updated your products, the marketplace would be the waste of time, even for the premium, attractive products.